 Magister Manajemen USD News - On the second day, Prof. Satya Prasad talked about marketing with topics: Creating A Successful Digital Marketing Strategy. He said that usage internet is the most critical on in this age. Internet is a big change. Everything becomes faster and very simple. Today, internet is not only as communication tool but also execution tool. In digital conceptual marketing, there are some prioritisation those are conversion optimise, content marketing, social media and brand or viral.
Today, digital marketing is the best way to engage the customers. Challenges to digital marketing are 1) completing data is not easy; 2) ability to support channel crossing behavior of customer is extremely difficult to support by organizational structure; 3) resource constraint to build technology platform to provide integrated customer support; 4) identifying critical needs for priority product segment combination.
In marketing, stereotype is not suitable to be done but segmentation is good. Marketing analysis in contemporary environment we can do as 1) marketing analysis is driven by strategy, not other ways around, 2) appropriate analytical approaches must deployed; marketing mix modeling, attribution model and heuristics model, 3) customer insight as well as insight into the marketing activities must be developed in real time and 4) analytics are not be a silo functional one.
A half time of presentation, Prof. Satya and participants had a discussion talking deeper about the digital marketing and also about ethic problem in digital usage. After the session, all took picture together. We got much for todays with Prof. Satya. Nice Lectures and Workshops !!
  
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